CrossFit: 2028 Los Angeles Olympics is the dream

 

CrossFit: 2028 Los Angeles Olympics is the dream

Article from South China Morning Post

  • Former CrossFit lawyer Gretchen Kittelberger started the federation in hope of bringing more legitimacy to the sport
  • CrossFit Inc. and the International Functional Fitness Federation now have work cut out educating world about the name and the brand
  • One of the biggest hurdles in getting CrossFit into the 
    Olympic Games
     may lie in something as simple as a name.
    Gretchen Kittelberger, the president of the International Functional Fitness Federation (iF3), said explaining how 
    CrossFit the sport
    , and CrossFit the company, fit within the functional fitness world is a bit of a tongue-twister.

    “Sport names are generic and anyone can use the name of the sport. For example, if you organise a mixed martial arts tournament in your city, you wouldn’t say you were running a UFC tournament. UFC is a brand, the same way CrossFit is a brand, and they get to control who uses their name.”




Comments

Post a Comment